This Week’s Quickfire Bytes
Fuel your curiosity with this week’s content
W/C 5th January 2026

NEW EPISODES

Why 72% of Leaders Are In Trouble | Global eTraining

We sat down with Susan Brattberg, co-founder and Chief Customer Officer at Global eTraining, and what started as a conversation about an epic rooftop party at Autodesk University (300 people, live band, line dancing – yeah, these guys know how to do marketing) turned into a deep dive on something way more important.

From Signed Papers to Product Launch in 30 Days – How 21 Employees Startup Closed an M&A Deal With Zero Advisors

Or Lakritz, founder of StructShare (now Trimble Materials), shares how a 21-person startup navigated acquisition conversations with multiple players, the critical importance of transparency during M&A, and why integrating with Procore in 2021 was one of their best decisions.

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2 FAVORITE QUOTES:

“A lot of companies that started coming down this path have actually dropped out of the game. It’s too niche for them… So we’re kind of a low last man standing.”

– Susan Brattberg on how their focused specialization in AEC training became a competitive advantage as others abandoned the space

“We chose the home where we saw that it’s a real priority. It’s something that once we’ll get in, we’ll be able to continue to build what we are building and to fulfill our vision in the industry.”

– Or Lakritz on selecting Trimble over other potential acquirers based on strategic alignment.

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