Why One Construction Incident Can Wipe Out Project Profit

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“Every GC is one poorly managed incident away from wiping out the entire

profit for the project.”

That line from Simon Elliott, CEO of Breadcrumb, set the tone for one of

the sharpest conversations we’ve had on construction safety tech.

We sat down with Simon to dig into why most safety tools miss the point,

and why the real unlock isn’t compliance, it’s productivity.

Tune in to find out about:

✅ Why “safety third” is the uncomfortable reality on many US job sites

✅ The hidden cost of the superintendent turning up at 3am just to clear paperwork

✅ What actually changes on site from day one to six months after going digital

✅ Why trusted field data is becoming the foundation for AI in construction

▶️ Watch on YouTube and Spotify.

Our free Construction Safety Report. Download your copy here: https://bricks-bytes.com/downloads/construction-safety/

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