Go To Market
- Go To Market • Startups
While the global construction technology sector continues to mature, there’s a fascinating story unfolding in Africa that deserves attention. Meet Kagure Wamunyu, the civil engineer turned tech entrepreneur who’s
- Go To Market • Startups
If you’re building a retrofit business, you’ve probably heard the age-old marketing advice: “Just run some Facebook ads and scale from there.” While digital marketing certainly has its place,
- Go To Market
Here’s a secret that most construction technology companies haven’t figured out yet: while they’re all fighting over the same traditional marketing channels, there’s a massive blue ocean of opportunity
- Go To Market • Technology
Remember when every construction technology company was slapping “AI-powered” on everything from scheduling software to safety apps? Those days are rapidly coming to an end, and if you’re still
- Go To Market
You’re scrolling through LinkedIn, and you see a construction tech company’s post. Curious, you click through to their profile, then their website. After five minutes of reading, you still
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If you’re running an early-stage construction tech startup, you’ve probably felt that familiar knot in your stomach when trying to decide where to focus your marketing efforts. Should you
- Go To Market
The writing was on the wall, but Apple just made it official: AI is about to fundamentally break traditional sales outreach. With the rollout of iOS call screening that
- Go To Market
When Justin Levine tells people that Shepherd has reached double-digit millions in revenue without any dedicated sales team members, the reaction is usually disbelief. In a world where construction
- Go To Market
Most construction tech founders struggle with the same fundamental question: how do I get from zero to my first million ARR without burning through cash or making expensive hiring
- Go To Market
There’s a graveyard of construction tech companies that couldn’t crack the code. They had great products, solved real problems, even achieved initial traction. But somewhere between $5-10 million ARR,
- Go To Market
Most construction tech companies can get to their first few million in ARR through founder-led sales, scrappy outreach, and pure determination. But somewhere around the £10 million mark, everything
- Go To Market
Suppose you’ve spent any time in the construction technology space. In that case, you’ve probably had this conversation: “Are you going to [insert major industry event here]?” followed immediately