Procore’s Safety Lead On NFC Helmets, AI, And The Future Of Jobsite Safety

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“Even the most digitized job sites still have a binder and a filing cabinet in the trailer.” — Juliana Richard Butler, Procore

We sat down with Procore’s Director of Product for Quality, Safety, and Media as part of our ongoing series on the state of construction safety technology.

Her take cuts through a lot of the AI hype: paper isn’t going anywhere soon, and the real unlock is reducing friction, not adding more forms.

✅ NFC-enabled Studson helmets can surface certifications with a single tap, no wallet required

✅ Procore’s newly acquired Datagrid AI is built to support human intuition on the jobsite, not replace it

✅ Healthcare’s forced interoperability offers lessons for construction, but construction’s openness to new tools is the advantage healthcare doesn’t have

✅ The best safety tech buyers plan 2-3 years out, not around a single RFP

Watch now on Youtube and Spotify.

Our free Construction Safety Report. Download your copy here: https://bricks-bytes.com/downloads/construction-safety/

#bricksandbytes #bricksbytes #bricksbucksandbytes #aec #construction #constructiontech #ai #vc

Chapters

00:00 Intro

00:30 How to fix safety on construction sites

01:13 What construction can learn from healthcare safety

04:43 How mobile apps are changing construction safety

07:39 Is construction safety actually digitised yet?

10:23 What safety software really does on site

14:18 Why workers don’t adopt safety technology

19:15 The real reason safety tech doesn’t get used

24:20 Where Procore fits in construction safety

29:16 How AI will change construction safety

29:17 Will AI replace safety managers?

31:41 Using technology to prevent site accidents

35:08 How to build a safety culture on site

38:55 Why psychological safety matters in construction

39:50 How customers shape safety technology

45:28 Compliance vs productivity in safety tech

50:37 How to choose the right safety technology

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