Episode

“If you can’t get to $5M in recurring revenue in 18 months, you’re probably not venture fundable right now.” KP Reddy just called out the entire construction tech ecosystem—and he’s not holding back. In today’s episode of Bricks & Bytes, we had KP Reddy and we got to learn about why most construction tech startups are chasing the wrong business model, how AI is fundamentally changing the value of human work, and why he’s now buying contractors instead of selling them software… and many more! Tune in to find out about: ✅ Why construction attracts risk-averse founders (and why that’s killing innovation) ✅ The real reason CEOs want everyone back in the office (hint: it’s about ego, not productivity) ✅ How token-based pricing will replace hourly billing in the next 5 years ✅ Why KP is teaching CEOs to vibe code—and firing consultants who say “it can’t be done” This conversation will change how you think about building, investing, and working in construction tech. Watch now on YouTube. Link in the comments! ————- Our Sponsor: Archdesk – “The #1 Construction Management Software for Growing Companies – Manage your projects from Tender to Handover” check archdesk.com BuildVision – streamlining the construction supply chain with a unified platform – http://www.buildvision.io Chapters 00:00 Intro 03:00 Introduction and Competitive Spirit 06:05 The Shift in Venture Capital Dynamics 08:42 Capital Light vs. Capital Heavy Startups 11:45 Vibe Coding: The New Era of Prototyping 14:45 The Role of AI in Construction and Tech 17:44 The Future of CRM and Personalization in Business 20:42 The Impact of AI on Job Identity and Purpose 23:29 Navigating the Future of Work in AEC 26:17 The Evolution of Business Models in Construction 29:06 Conclusion: Embracing Change and Purpose 35:56 Finding Fulfillment in Venture Capital 39:38 The Role of AI in Pricing Models 45:33 Ego and Status in Business Decisions 49:33 Brackish Waters: The Intersection of VC and PE 57:49 Transformative Tech and Market Dynamics 62:39 The Nonsense of Change Management

“Digital twins are still solving problems we haven’t even imagined yet.” In today’s episode of Bricks, Bucks & Bytes, we had James Mize from CRB and we got to learn about why pharmaceutical and biotech construction is pushing the boundaries of what’s possible with digital twins, the real reason most companies stick with their tech partners, and why information management is construction’s biggest unsolved problem… and many more! Tune in to find out about: ✅ How predictive maintenance using digital twins is saving pharmaceutical companies millions in downtime costs ✅ Why design innovation is racing ahead while construction remains stubbornly manual ✅ The partnership model that actually works when choosing construction technology vendors ✅ Why document control might disappear completely as AI learns where every file should live Listen now on Spotify and join the conversation about the future of construction technology. ———- Our Sponsor: Archdesk – “The #1 Construction Management Software for Growing Companies – Manage your projects from Tender to Handover” check archdesk.com BuildVision – streamlining the construction supply chain with a unified platform – http://www.buildvision.io ——————- Chapters 00:00 Intro 03:05 Exploring Digital Twins in Construction 09:10 The Role of CRB in Biotech and Pharmaceutical Construction 14:54 Innovation in Design vs. Construction 20:50 Evaluating Technology Vendors and Solutions 26:43 Navigating Pricing Models for Tech Solutions 36:31 Exploring Software Innovations in Construction 38:34 Identifying Pain Points in Information Management 43:04 Researching Solutions: Inbound vs Outbound 47:18 Evaluating Information Management Tools 51:42 Lessons from Technology Failures 54:11 The Role of Venture Backing in Technology Solutions 55:09 Importance of Construction Experience in Founders 56:39 Contrarian Views on External Validation 57:41 Gathering Feedback from the Field 01:00:04 Maximizing ROI from Technology Investments 01:02:00 Current Initiatives and Hiring Opportunities

Most construction companies think they’re using BIM. They’re not. And it’s costing them 20% on every project. In this episode of Bricks & Bytes, Owen sits down with Dave from Procore’s BIM team and Tore Hovland, founder of NovaRender (recently acquired by Procore), to unpack what’s really happening in the BIM space and why two major acquisitions just changed the game. Key topics discussed: Why BIM adoption is actually 20-30%, not the 70% everyone claims The hidden 2GB browser limit killing your ability to view large models How building from 2D vs 3D vs full BIM changes cost overruns from 20% to 5% Why Procore spent millions acquiring NovaRender and Flypaper simultaneously The streaming technology that lets you open 50-mile infrastructure projects in seconds What 80% of acquisitions fail and why culture matters more than tech The future where construction happens without drawings “Where we’re going, there are no drawings. You could actually build off the model. It could actually be the permit that goes out.” – Dave, Procore If you’ve ever wondered why your BIM models won’t load, why projects keep going over budget, or what the hell is actually happening with construction technology right now, this episode breaks it all down. ————— Our Sponsor: Archdesk – “The #1 Construction Management Software for Growing Companies – Manage your projects from Tender to Handover” check archdesk.com BuildVision – streamlining the construction supply chain with a unified platform – http://www.buildvision.io Chapters 00:00 Intro 02:00 Introduction to Procore and NovaRender Acquisition 04:02 Winning BIM: Strategies and Challenges 06:52 The Significance of NovaRender in BIM 12:04 The Vision Behind NovaRender’s Creation 15:42 The Decision to Partner with Procore 16:57 Acquisition of Flypaper: Enhancing BIM Solutions 19:51 BIM Adoption Trends and Statistics 23:47 The Impact of BIM on Project Costs 28:49 Procore’s Growth Strategy in Europe 30:26 The Importance of Data Ownership in BIM 37:41 Dave’s Background and Its Influence on Procore 39:16 The Evolution of BIM and Sustainable Construction 41:04 User-Centric Design in Construction Technology 42:45 Streamlining BIM Models for Field Use 45:40 Defining Success in BIM Adoption 50:20 Lessons from Founding NoRender 54:17 The Acquisition Process: Insights and Experiences 01:03:53 Future Predictions for BIM and Construction Technology

Jan Hendrik Goldbeck CEO of GOLDBECK grew his family construction business from €750M to €7B by treating buildings like LEGO. In this episode of Bricks & Bytes, we sit down with Hendrik Goldbeck, CEO of Goldbeck Group, who reveals how 60 years of stubborn innovation and perfect timing transformed a small German metalworking shop into Europe’s construction powerhouse. FULL DOCUMENTARY COMING FRIDAY 26TH SEPTEMBER, SUBSCRIBE TO  @BBBeyond  TO STAY UPDATED: https://www.youtube.com/watch?v=SQPQc0blM3k Key topics discussed: – The 1969 origin story: Why his father rejected “we’ve always done it this way” thinking – German reunification luck: How overnight demand boom accelerated their product approach – The “war of all against all”: Why traditional construction’s sequential trade-by-trade model fails – From steel elements to turnkey buildings: 60 years of step-by-step evolution – Decentralization strategy: Getting close to architects and engineers in early design stages – Why construction tech “Tesla” startups keep failing (spoiler: it’s still physical construction) – The asset-heavy advantage: Why Katerra failed and patient money wins – Cultural integration challenges: Germans want execution, French want endless discussion – AI’s future impact: Prompt-driven design cutting pre-construction from months to weeks – “Nature positive buildings” moonshot: Carbon neutral concrete without green premiums – US expansion plans and the importance of local JV partnerships – Leadership philosophy: Open hierarchies vs flat hierarchies “You cannot come from outside and say ‘I’m going to be the Tesla of construction.’ It’s still construction with all the physical restraints. Each project is still individual even with a product approach.” – Hendrik From surviving the 2008 financial crisis by going anti-cyclical to planning voice-activated building configurators, discover how this stubborn German family business is industrializing construction one LEGO brick at a time. Check out our interview with Goldbeck’s tech team here: https://youtu.be/vDNUsgVmZHg Enjoy this? Want further exclusive insights in AEC tech? Sign up to our newsletter: https://bricks-bytes.beehiiv.com/ —————- Chapters 0:00 – Introduction & Company Growth Story 1:04 – Goldbeck Origins & Industrialization Vision 6:02 – German Reunification & Market Transformation 9:20 – Strategic Growth & International Expansion 14:37 – The Goldbeck System & Product Approach 19:05 – Industry Resistance & Competitive Landscape 22:09 – Growth Philosophy & Strategic Priorities 27:35 – Future of Construction & Technology 34:06 – Sustainability & Nature Positive Buildings 38:02 – Leadership & Company Culture 42:01 – Customer Value & Business Model 44:13 – Startup Ecosystem & Innovation 45:43 – Global Expansion Strategy

This German construction giant cracked the code on building 500 projects per year with LEGO-like precision. In this episode of Bricks & Bytes, we sit down with Fabian, Managing Director of Goldbeck Technologies, who reveals how this family-owned company complete rewrote the rules of construction by treating buildings like configurable products rather than one-off projects. FULL DOCUMENTARY COMING FRIDAY 26TH SEPTEMBER, SUBSCRIBE TO ‪ @BBBeyond  TO STAY UPDATED https://www.youtube.com/watch?v=SQPQc0blM3k Key topics discussed: – Why traditional construction is broken (fragmented design with no shared responsibility) – The “LEGO approach”: How standardized building systems enable mass customization – 480-person R&D department developing everything from AI chatbots to augmented reality quality control – Building Operating System: Creating live digital twins for operations and maintenance – Why most construction startups fail by trying to “make horses better instead of building cars” – From 3,700 to 14,000 employees: The 40-year journey to their “hockey stick” moment – 570+ software solutions and the challenge of managing technological complexity – AI as an interface layer: Using agents to orchestrate multiple tools seamlessly – Decarbonizing concrete and steel: Already 35% below market average carbon footprint – The configurator vs. client choice dilemma: “We give options, not open-ended questions” “We try to sell a product rather than an individual project. It’s like configuring your car – you can decide comfort steering wheel or sporty steering wheel, small engine or racing engine. We make sure everything fits together.” – Fabian From factories producing prefabricated elements to augmented reality construction management, discover how Goldbeck industrialized an industry that most consider “un-industrializable.” Check out our interview with GOLDBECK’s CEO, Jan Hendrik: https://www.youtube.com/watch?v=4-zrwzhId0c Enjoy this? Want further exclusive insights in AEC tech? Sign up to our newsletter: https://bricksbytes.beehiiv.com/ Chapters 0:00 – Fabian’s Role at Goldbeck Technologies 0:49 – Company Culture & Technology Foundation 1:12 – Building 500 Buildings Per Year with Technology 2:31 – Goldbeck Technologies: 480 People R&D Division 3:50 – Balancing Future Innovation vs Immediate Profits 5:52 – Building Operating System & Digital Twin Development 6:53 – Most Exciting Innovation Areas & Nature Positive Buildings 8:40 – Traditional Construction Problems vs Goldbeck’s Solution 9:58 – Product Approach & Early Client Engagement Strategy 12:05 – Finding Clients Early: Regional Sales & AI Tools 13:43 – In-House Design Teams vs External Consultants 14:46 – Product-Specific BIM Implementation 15:31 – Client Education & Overcoming Market Resistance 18:15 – Decision-Making Process: Car Configurator Analogy 19:13 – Lean Construction vs Managing Just-in-Time Delivery 20:39 – Why Few Companies Use This Approach (40-Year Development) 22:11 – Complex Business Model Requirements 22:59 – Technology Success Stories: Building Automation 24:19 – Augmented Reality for Quality Control 25:54 – Software Development Team (120-140 People) 27:03 – ID Solution Process: Build vs Buy Decisions 28:00 – AI Department & Implementation Strategy 29:36 – Internal AI Chatbot & Knowledge Management 30:43 – AI in Design: Configurators vs AI Designers 31:46 – Managing 570+ Software Solutions 33:00 – AI as Interface for Multiple Tools 34:50 – Robots in Factories vs Construction Sites 35:44 – Innovation Scouting & Stage-Gate Process 36:52 – Venture Capital Fund Partnerships 38:56 – Direct Startup Investments & Focus Areas 40:41 – Sustainability & Carbon Neutral Goals 42:19 – Timber vs Concrete: Cost-Benefit Analysis 44:00 – 35% Carbon Reduction in Concrete Elements 45:04 – Success Metrics & Company Culture 47:10 – Goldbäcker Family Culture & Work Environment

“If you’re a VP of Sales and things go wrong, you either failed or got a bad plan. But if you’re a CRO and things go wrong, you probably shouldn’t have taken the job.” In today’s episode of Bricks & Bytes, we had Mike Pettinella and we got to learn about scaling construction tech from zero to a $275M exit, the brutal realities of international expansion, and why targeting owners instead of contractors is the harder but smarter play… and many more! Tune in to find out about: ✅ Why sales is only two things: volume and efficiency (and you can’t train volume) ✅ The real difference between selling to American vs British buyers ✅ How Building Connected went from zero revenue to Autodesk acquisition ✅ Why dedicated reality capture beats DIY solutions every time Mike’s journey from forensic construction consulting to leading sales at unicorn startups reveals hard-won insights about building in the most relationship-driven industry on earth. Listen on Spotify now to hear the full conversation. ———– Our Sponsor: Archdesk – “The #1 Construction Management Software for Growing Companies – Manage your projects from Tender to Handover” check archdesk.com BuildVision – streamlining the construction supply chain with a unified platform – http://www.buildvision.io ————— Chapters 00:00 Intro 02:49 Understanding Roles: CRO vs. VP of Sales 03:58 Building Connected: The Journey to Acquisition 06:05 Transitioning to Monetization: Challenges and Strategies 07:55 Sales Strategies: From Inside Sales to Enterprise Deals 11:49 Geographic Sales Dynamics: Where’s the Business? 14:03 Consulting to Sales: Skills and Strategies Transferred 16:22 Managing Sales Volume: Efficiency and Technology 19:14 Cultural Shift: Selling in EMEA vs. North America 24:59 Expanding Markets: Product Adaptation is Key 28:58 OnSight IQ: The Journey and Vision of a Startup 33:34 Characteristics of Great Founders: Relentlessness and Empathy 37:25 Cooking and Morning Routines 38:38 Targeting Owners in Construction 42:54 The Importance of Construction Data Ownership 46:12 Strategies for Targeting Developers 49:14 Reality Capture in Construction 53:04 Best Practices for Reality Capture 56:08 Future of Data Utilization in Construction 58:45 Speeding Up Sales Cycles 1:00:35 Managing Multiple Stakeholders 1:02:09 Closing Big Deals 1:04:04 Pricing Strategies in Construction Tech 1:05:48 Mentoring in Sales 1:09:02 The Story Behind the Art 1:11:29 Exciting Product Developments

“Don’t build shitty products for problems that don’t exist.” This brutal advice from Maksim hit different. After spinning off from his first AEC tech company Kreo, he’s now building PVFarm – solar design software that’s pulling in $40K average revenue per customer. In today’s episode of Bricks & Bytes, we had Maksim and we got to learn about why distribution beats product in AEC, how he cracked the $150M solar design market, and why most startup marketing tactics fail in construction tech… and many more! Tune in to find out about: ✅ Why relationship-based sales trump amazing products in AEC ✅ The two pathways to selling enterprise software in construction ✅ Why LinkedIn outreach and email marketing don’t work for AEC startups ✅ How vertical integration beats horizontal CAD tools for specific building types Listen now on Spotify to hear how Maksim went from building multiple failed products to finding product-market fit with a 40-hour learning curve software that customers love. ———– Our Sponsor: Archdesk – “The #1 Construction Management Software for Growing Companies – Manage your projects from Tender to Handover” check archdesk.com BuildVision – streamlining the construction supply chain with a unified platform – http://www.buildvision.io 4M Analytics – Instant, reliable utility data you can trust and verify – https://www.4manalytics.com/ —————– Chapters 00:00 Introduction to Maxim and His Journey in AEC Tech 03:02 Lessons Learned from Creo: Market Understanding and Sales Strategies 05:58 The Relationship Between Sunbeam and PVFarm 09:12 Understanding Sunbeam’s Focus and Product Offerings 11:57 The Importance of Collaboration in Design 14:54 Navigating the Competitive Landscape of Solar Design Software 17:57 Market Size and Growth Potential in Solar PV 20:56 Go-to-Market Strategies and Customer Engagement 23:58 Building Value Through Education and Relationships 26:55 Webinars as a Tool for Engagement and Education 33:28 The Value of Community Engagement 33:56 Marketing Strategies That Fail 36:00 Leveraging AI for Usability 39:26 Navigating the AI Landscape 41:14 Building Robust Tools in a Competitive Market 43:52 The Go-Kill Framework for Product Ideas 46:22 The Role of a CEO in a Tech Startup 51:53 Balancing Discipline and Flexibility in Teams 52:41 Successful Products in AEC 54:51 Building in Different Markets 57:12 The Importance of Community in Tech 59:20 Managing Remote Teams 01:01:08 The Intersection of Jiu-Jitsu and Business