Kojo’s $275m Journey – How CEO Maria Davidson Built One Of AEC Tech’s Most Exciting Businesses
“Nobody replied to our cold emails. So we started showing up at construction sites with pizza boxes – that worked.” In today’s episode, we had Maria Davidson, CEO of Kojo, share how she built a construction tech company now valued at $275M. A former VC with no construction background, Maria’s story of building a procurement platform used by 500+ trade contractors offers valuable lessons for anyone trying to break into a traditional industry. Tune in to find out about: ✅ Why being an industry outsider became her strength ✅ How delivering pizzas led to their first customers ✅ The metrics VCs actually care about at each funding stage ✅ Managing hypergrowth from 0 to 125 employees Want to learn how Maria turned rejection into a $275M company? Listen now! —– Sign up to the #1 Newsletter In Construction Tech. Join over 1,000 like-minded Founders, Investors and Techies disrupting the way we build. Forever : https://bricks-bytes.beehiiv.com/subscribe —- 00:00 Intro 02:37 Maria’s Journey: From Immigrant to CEO 04:52 Identifying Opportunities in Unsexy Industries 08:20 Customer Discovery: The Pizza Strategy 11:44 The Strength of Being an Outsider 15:03 Overcoming Initial Skepticism in Construction Tech 18:15 Cultural Insights: Lessons from Four Countries 23:13 Understanding Kojo: A Deep Dive into the Product 27:26 Targeting Trade Contractors: The Initial Focus 29:54 The Leap of Faith: Believing in the Team 32:13 Building a Great Team: Hiring Philosophy 33:38 The Importance of References in Hiring 35:20 Learning from Early Hiring Mistakes 38:04 Advice for Rapid Growth and Hiring 40:34 Understanding Growth Through Customer Acquisition 42:12 Evolving Go-to-Market Strategies 45:20 Creating Intuitive Tech for Non-Tech Users 47:37 Scaling Customer Base and Product Management 49:33 Employee Structure and Growth Dynamics 53:08 The Role of the CEO in a Growing Company 58:42 Balancing Key Functions as CEO 59:45 Fundraising Journey and Spending Priorities 01:04:03 Path to Profitability and Future Goals 01:05:22 Lessons Learned from Starting Over 01:07:03 The Future of Prefabrication in Construction 01:08:34 Successful Event Strategies for Growth



