“I sued the bar association because they tried to restrict blogging. Content was just the way I saw the world.” – This mindset led to a $500M exit.
In today’s episode of Groundbreakers from Bricks and Bytes, we had Scott Wolfe, founder of Levelset, share the remarkable journey of building and selling his construction payment software company to Procore. From a law practice dealing with post-Katrina restoration work to pioneering construction tech – Scott’s story is filled with invaluable insights.
Tune in to discover:
✅ How helping contractors with payment problems evolved into a $500M exit
✅ Why Scott took the lowest valuation term sheet and spent 16-36 months building relationships with investors before taking their money
✅ The power of “Help First” in content marketing – how Levelset generated thousands of leads by focusing on solving problems
✅ Why Scott believes companies aren’t sold, they’re bought – and what that means for founders planning exits
Listen to the full episode on Spotify to learn how Scott turned construction payment headaches into a category-defining company that changed an industry.
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Chapters
00:00 Intro04:19 Introduction to Levelset and Its Mission06:48 The Ideation Process Behind Levelset11:59 Scott’s Unique Background and Early Influences15:07 Approaching Problem Solving in Construction Tech19:11 The Importance of Diverse Experiences21:50 Dealing with Change and Adaptability25:29 Adoption of Technology in Construction28:53 Inflection Points in Levelset’s Journey31:51 The Decision to Pursue Venture Capital35:39 Advice on Raising Capital and Investor Fit41:20 Capitalization Decisions and Business Strategy43:24 Innovative Go-to-Market Strategies50:23 The Evolution of Marketing Sophistication54:17 Navigating Acquisition Interests1:12:13 Building Value for Exit1:16:13 Reflections on the Acquisition Process
