AI Will Transform Your Construction GTM Strategy – The Go-To-Market Playbook That Built a Billion-Dollar ConTech

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“I remember bringing Tracy Young to my job site when PlanGrid was just an MVP. She offered us the software for free – we just needed to provide the iPads. My PM and PX didn’t get it. They told me, ‘Don’t waste my time like that again.'”

In today’s episode of Bricks & Bytes, we had Tom Feliz share his journey from construction sites to tech leadership at Data Grid. Tom unpacks the secrets behind effective Go-To-Market strategies in construction tech, drawing from his experiences at OpenSpace, Autodesk, and more.

Tune in to find out about:

✅ Why solving real industry pain points is the foundation of any successful ConTech product

✅ How to identify your Ideal Customer Profile across the construction value chain

✅ Why the construction volume pricing model needs to change

✅ The emergence of the “Go-To-Market Engineer” and how AI is transforming sales

Listen to the full episode on Spotify to learn how Tom closed 5 enterprise deals in one week and why he believes agentic AI is the future of construction.

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