“I remember bringing Tracy Young to my job site when PlanGrid was just an MVP. She offered us the software for free – we just needed to provide the iPads. My PM and PX didn’t get it. They told me, ‘Don’t waste my time like that again.'”
In today’s episode of Bricks & Bytes, we had Tom Feliz share his journey from construction sites to tech leadership at Data Grid. Tom unpacks the secrets behind effective Go-To-Market strategies in construction tech, drawing from his experiences at OpenSpace, Autodesk, and more.
Tune in to find out about:
✅ Why solving real industry pain points is the foundation of any successful ConTech product
✅ How to identify your Ideal Customer Profile across the construction value chain
✅ Why the construction volume pricing model needs to change
✅ The emergence of the “Go-To-Market Engineer” and how AI is transforming sales
Listen to the full episode on Spotify to learn how Tom closed 5 enterprise deals in one week and why he believes agentic AI is the future of construction.


