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This Week’s Quickfire Bytes
Fuel your curiosity with this week’s content
W/C 25th August 2025

NEW RELEASE
Special Bonus for Subscribers: The GTM Bundle

Construction is not just another vertical. It’s regional, relationship-driven, and project-based. That means what works in traditional B2B SaaS (spray-and-pray marketing, automated funnels, cookie-cutter pricing) falls flat when selling to contractors, owners, and GCs.

That’s why we created two deep-dive playbooks, built with and from the people who have actually scaled in this industry.

And now, we’re bundling them together.

🎁 The GTM Bundle

Individually, each guide is $100.
Today, you can get both for $150.

Together, they give you the full GTM playbook for construction tech from building trust-first marketing to structuring your sales motion, pricing models, and land-and-expand strategy.

GET THE GTM BUNDLE NOW

NEW EPISODES
Construction Robots Drop From $100K to $15K: Why Every Contractor Will Buy One in 2025

Matt Daly, CMO of DroneDeploy, talks about the hidden robotics revolution happening in construction, why most startups are choosing the wrong funding path, and how AI agents with “a million eyeballs” are about to transform job sites.

Find out how ground robots went from $100K to $15K and why this changes everything, why 60% of DroneDeploy’s new customers come from word of mouth, and the biggest mistake early-stage construction tech founders make with funding.

Construction Productivity Myths, UAE Real Estate, TIMES VC Rankings, with Barton Malow

We dive deep into the biggest misconceptions shaking up construction and venture capital. Plus, we’re joined by Victor Muchiri from Barton Malow (a $5 billion general contractor) who reveals what tech actually works in the field.

We cover why Dubai developers are bringing $19 billion worth of construction in-house (and whether this trend will hit the West), the shocking truth about that McKinsey productivity chart everyone uses in pitch decks, and why 8 out of 10 construction companies can’t even define what a “project” is.

Why Hardware Startups ACTUALLY Fail (It’s Not What You Think)

Nathan Kirchner shares why the “hardware is hard” myth is killing innovation in construction, how to break through corporate inertia, and the real barriers startups face when selling to billion-dollar companies.

Find out why 7 out of 10 biggest companies are actually hardware-dependent, how to escape “pilot purgatory” and get real corporate deals, and the psychology behind why big companies resist innovation.

View all Podcasts

BRICKS & BYTES PREMIUM
Early Release Episodes

Managing 200+ Tools: Skanska’s Tech Reality Check – Mike Zeppieri & Danielle O’Connell – EARLY RELEASE

Skanska’s innovation leaders reveal the brutal truth about enterprise tech adoption – from “zombie pilots” that never die to why AI transcription is breaking meeting culture.

The $275M Sale: BuildingConnected’s Sales Motion – Mike Pettinella – EARLY RELEASE

Mike Pettinella, CRO at OnSiteIQ and former VP of Sales at BuildingConnected, reveals the strategies that built one of construction tech’s biggest success stories.

Distribution Beats Product: Lessons From a Two-Time Founder- Maksim Markevich – EARLY RELEASE

Maksim Markevich, CEO of Sunbeam and co-founder of PVFarm, shares brutal truths about building AEC tech companies.

The Billion-Person Problem: How AI Will Replace Your Project Managers – Greg Lawton – EARLY RELEASE

Greg Lawton, CEO of Nodes and Links, is solving construction’s billion-person workforce shortage with AI – and the results speak for themselves.

2 FAVORITE QUOTES:

“You’re making a list of the 500 or whatever best VC firms and Sequoia is not on your list.”

– Patric Hellemann on the absurdity of excluding one of the most successful VC firms

“I hate the P word… pilots are an artificial construct to make the innovation theater world spin around.”

– Nathan Kirchner’s candid dismissal of the pilot process favored by corporate innovation teams

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OUR SPONSORS

Archdesk – The #1 construction management software for growing companies. Manage your projects from Tender to Handover.

BuildVision – Streamlining the construction supply chain with a unified platform for contractors, manufacturers, and stakeholders.

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