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EARLY RELEASE
The Billion-Person Problem: How AI Will Replace Your Project Managers

Greg Lawton, CEO and co-founder of Nodes and Links, reveals how AI is addressing the billion-person workforce shortage in construction and why 60% of his customers now come through referrals alone.

In this candid conversation, Greg breaks down the hard truths about scaling a construction tech company across 30+ countries, the surprising differences between raising capital in Europe vs. America, and why he believes we’re heading toward a world where “people just cannot believe that people used to write reports.”

In this episode, you’ll:

  • Discover why construction needs a billion more project managers (and how AI workers will fill the gap)

  • Learn the “prevent failure vs. maximize success” framework that transformed Greg’s leadership approach

  • Understand why American customers “bite your hand off” for ROI while Europeans still “think about it”

  • Get insider tips on qualifying investors in construction tech (and why 18 out of 20 VCs in Silicon Valley are great vs. only 3 out of 20 in London)

  • See how one customer achieved $63,000 in productivity gains per scheduler per year

Chapters

  • 00:00 – Greg’s unconventional path to construction tech

  • 03:59 – The evolution of construction PMOs from 2010 to today

  • 08:27 – Why the world needs a billion more project managers

  • 14:29 – Target customers and global project scope

  • 16:40 – The AI-first approach from day one (pre-ChatGPT hype)

  • 18:16 – Customer onboarding and the 7-minute report revolution

  • 24:32 – The brutal reality of 0.3% hiring acceptance rates

  • 28:17 – Go-to-market strategy and customer qualification

  • 36:27 – Global construction trends and demand patterns

  • 41:22 – Managing a 50-person distributed team across continents

  • 48:01 – The CEO’s job: Prevent failure vs. maximize success

  • 51:36 – “The Physics of Project Acceleration” book reveal

  • 54:33 – $18M funding round and American expansion strategy

  • 59:45 – Capital raising wisdom for construction tech founders

  • 1:05:19 – Five-year vision: The end of manual report writing

  • 1:07:38 – Cultural differences in global construction execution

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