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This Week’s Quickfire Bytes
Fuel your curiosity with this week’s content
W/C 21st July 2025

NEW EPISODES
Building the Google Maps of Underground America – This Ex-Soldier Mapping What’s Beneath Our Feet

IItzik Malka from 4M Analytics and we got to learn about turning military explosive detection expertise into construction tech, the tragic consequences when underground mapping fails, and how AI is revolutionizing subsurface data.

Find out how military landmine detection skills translate to finding buried utilities, why 8% of every construction budget goes to unknown underground risks, and the business model that maps once but sells the same data forever.

open.spotify.com/episode/5A61O2cYA3wjN46HTwYp2i

$5B Heat Crisis, 89% Productivity Drop, Startup Reality Check, SuperSede Plastic Innovation, $10M Raise Success with Sean Petterson

In this episode, we dive deep into the hidden forces reshaping the AEC industry, plus exclusive interviews with game-changing founders who are disrupting everything.

We cover the $5 billion heat crisis destroying construction schedules (and why Martin thinks it’s just an excuse), why 70% of construction tech startups are failing at Series A funding round, and the brutal truth about why all construction software has terrible UX design.

open.spotify.com/episode/0uRhJgP8HVqJveUpl8ZQC6

Young Marketers Cost More Money – Marketing Mistakes & Fixes from a Silicon Valley CMO

Phil Carpenter, a fractional CMO, shares why most AEC startups fail at marketing, the hidden costs of inexperienced hires, and how to actually reach construction professionals.

cwhy AEC customers are more skeptical than other industries and what they really want to see, the “crossing the chasm” strategy that determines startup success or failure, and why LinkedIn marketing doesn’t work for most construction professionals.

open.spotify.com/episode/3D4CFpBDqykP0I15UWiQyz

View All Podcasts

BRICKS & BYTES PREMIUM
Early Release Episodes

Augmenta’s Bold Bet: Automating the ‘Hardest Problem’ in Construction – Francesco Iorio – EARLY RELEASE

Francesco Iorio left his Director role at Autodesk to solve construction’s most complex automation challenge. Hear why electrical design became his $350M obsession.

Inside TestFit’s Rapid Expansion Playbook – Laura Paciano & Jack Joers – EARLY RELEASE

TestFit’s pod strategy revealed: How they launch new markets in months, not years.

How Amazon’s Ex-Robotics VP Is Building 500 Homes Per Year in a 50,000 sq ft Factory

Vikas Enti breaks down how they’re solving the $350-450/sq ft cost crisis in infill construction by selling homes at $275/sq ft, why breaking the assembly line was crucial, and how they’re shipping homes from Massachusetts to wildfire-rebuilding efforts in California.

2 FAVORITE QUOTES:

“”If you build shit companies and you raise your seed round on a shit promise and you can’t deliver on that shit promise, well, at series A and B, it’s easier to be made, right?”

– Patric Hellermann on the funding gap between seed and Series A rounds

“The currency in this industry is the trust, but how can you measure trust? Somebody told me by speed, which you used to get to make a decision.”

– Itzik Malka on what really matters in construction relationships

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