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This Week’s Quickfire Bytes
Fuel your curiosity with this week’s content
W/C 14th July 2025

NEW EPISODES
Young Marketers Cost More Money – Marketing Mistakes & Fixes from a Silicon Valley CMO

Phil Carpenter, a fractional CMO, shares why most AEC startups fail at marketing, the hidden costs of inexperienced hires, and how to actually reach construction professionals.

cwhy AEC customers are more skeptical than other industries and what they really want to see, the “crossing the chasm” strategy that determines startup success or failure, and why LinkedIn marketing doesn’t work for most construction professionals.

open.spotify.com/episode/3D4CFpBDqykP0I15UWiQyz

Most Founders Hire CROs Too Early – Revenue Leadership Mistakes & Smart Framework from Unicorn Builders

Ricky Sevta from Deep Space shares why most founders hire the wrong sales leadership at the wrong time, how to scale from zero to unicorn status, and the brutal reality of go-to-market in construction tech.

Find out why construction sales still requires picking up the phone in 2025, the exact revenue stage when you should hire a CRO (hint: it’s not when you think), and how to build repeatable sales processes that actually work in AEC.

open.spotify.com/episode/6iDRy8j7zgrAyGy1dxZ9uy

Construction Tech Marketing is Broken – Industry Skepticism Problem & Proven Go-to-Market from Ex-director of Marketing at 4M Analytics

David Horesh shares why construction marketing is still a blue ocean, how to avoid the handshake trap, and why memes might be your secret weapon.

Find out why understanding construction jargon is make-or-break for tech marketers, the leaky bucket problem killing your sales funnel, and how AI agents can replace entire marketing teams,

open.spotify.com/episode/2G4JHexHeHdjt1xwO0fsxf

View All Podcasts

BRICKS & BYTES PREMIUM
Early Release Episodes

Inside TestFit’s Rapid Expansion Playbook – Laura Paciano & Jack Joers – EARLY RELEASE

TestFit’s pod strategy revealed: How they launch new markets in months, not years.

How Amazon’s Ex-Robotics VP Is Building 500 Homes Per Year in a 50,000 sq ft Factory

Vikas Enti breaks down how they’re solving the $350-450/sq ft cost crisis in infill construction by selling homes at $275/sq ft, why breaking the assembly line was crucial, and how they’re shipping homes from Massachusetts to wildfire-rebuilding efforts in California.

2 FAVORITE QUOTES:

“Bringing in CRO too early is the death of any business… It’s almost like bringing in Lewis Hamilton and then saying, drive my Fiat, right? Like, and, and, and the school zone, right? And it’s, it’s just not going to work.”

– Ricky Sevta on the common mistake of hiring senior executives before the business is ready

“”And frankly, if everything you’re doing is working, I would submit you’re not doing enough things. You’re not trying enough things. Because you need to take some risks.”

– Phil Carpenter on the importance of failure in marketing

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