ICYMI: From Zero to $500M: Levelset’s Sales Roadmap Revealed

Tim Gaylord, Corporate Director of Innovation at DPR Construction, shares fascinating insights into how one of the largest construction companies approaches innovation.

Find out how DPR fosters a culture of innovation from the bottom up, why they’re building more solutions internally rather than solely relying on startups and the unexpected collaboration trend between competing general contractors.

open.spotify.com/episode/7tYJEwG1gPTNBmAc2uddqW

Martin Roth shares his journey as Levelset’s go-to-market leader and the real-world tactics that helped scale the business to a successful exit.

Find out why the first million in revenue requires founders to do the selling themselves, the five key traits Martin looks for when hiring salespeople (grit, resourcefulness, enthusiasm, curiosity, ambition) and how selling to construction differs from typical B2B SaaS.

open.spotify.com/episode/1AjeJRcAkIMqT8NusEQQRP

We had Eduardo Gomez from CRH Ventures along with founders Eliot Brooks and William Knapp from Cocoon, Shahrukh Shamim from Envicore, Matt Kennedy-Good from NeoCrete, and Elizabeth Gilligan and David Hughes from Material Evolution.

Find out how Cocoon is turning steel slag waste into sustainable cement while capturing CO2, Envicore’s SCMs reducing emission intensity by up to 26% in concrete mixes and NeoCrete’s technology making volcanic ash more reactive as a cement replacement.

open.spotify.com/episode/0h5q9GCmcCv6kJbgfZBlBs

Vivin Hegde from Zakua Ventures sharing insights on construction tech investments and market trends.

Find out why robotics is becoming essential in construction (labor shortage is only getting worse), the three-tier approach to AI adoption in construction tech and why FlexNode’s modular data centers could grow faster than any construction tech startup in 15 years.

open.spotify.com/episode/5Ir5b06LrKkbpchPG4O1ph

When Anton Marinovich joined HoloBuilder as their first sales leader in 2017, he had a secret weapon that his Silicon Valley competitors didn’t: he’d grown up on construction sites.

As the son of a Croatian immigrant mason who built a respected business in the Bay Area, Anton had spent weekends on job sites and summers working in the field. When his father heard about the construction documentation platform Anton was considering joining, his reaction was immediate: “That one. Remember when we would go to construction sites and had the disposable camera? If I saw something was wrong, I was taking a picture of it… that’s what this guy is doing.”

This insider perspective has helped Anton build successful sales operations at HoloBuilder (acquired by FARO for $34m) and now at Joist.ai, where he’s developing AI-powered proposal solutions for AEC firms. 

But you don’t need to have grown up in a construction family to apply these battle-tested strategies.