The traditional approach to industrial robotics often focused on hefty upfront investments in hardware. However, forward-thinking companies are revolutionizing this model by prioritizing software platforms and subscription-based services that deliver ongoing value to customers.

In a recent episode of BitBuilders, Andrei Danescu, co-founder and CEO of Dexory, highlighted how robots, while technologically sophisticated, should become “invisible” in day-to-day operations. The real value lies in the software platform and digital twin technology that processes and analyzes the data these robots collect. This shift in focus has led to the emergence of subscription-based business models in robotics.

This subscription approach offers several key advantages. For customers, it lowers the barrier to entry and simplifies decision-making, enabling faster technology adoption. For providers, it creates a sustainable revenue stream while establishing a framework for continuous innovation and value delivery. As the technology evolves, providers can offer upgrades, new modules, and enhanced capabilities to existing customers.

Perhaps most importantly, this model future-proofs both the provider and customer relationship. While robots collect data today, the ability to implement new AI algorithms, advanced interfaces, and improved data analysis methods tomorrow ensures that the platform grows and adapts with emerging technologies and customer needs.

Check out the full episode with Andrei Danescu HERE.