Welcome to the final installment of our OPTIMA framework series. We’ve explored Objectives, People, Targeted outcomes, and Integrated processes. Now, let’s dive into the last two elements: Modern tools and Accurate measurement. We’ll also see how all these components work together to drive innovation in construction.

Recap of OPTIMA

As a quick reminder, OPTIMA stands for:

  • O: Objective
  • P: People
  • T: Targeted outcomes
  • I: Integrated processes
  • M: Modern tools
  • A: Accurate measurement

 

Modern Tools: Selecting and Implementing the Right Technology

In today’s digital age, choosing the right tools is crucial for innovation. However, it’s not just about the latest tech. As Todd Wynne emphasises

“Don’t be obsessed with the solutions, be obsessed with the problems. And that is an input to creating the output of innovation.”

This problem-first approach ensures that any tool you adopt truly serves your needs.

 

 

Criteria for Evaluating Construction Tech

When considering new tools:

  • Align with your objectives and targeted outcomes
  • Integrate well with existing processes
  • Offer a clear return on investment
  • Provide good user experience and support

 

Todd suggests that the value of new tools comes not just from the technology itself, but from how people embrace and use these tools to do more. This underscores the importance of considering the human element when implementing new technology.

 

Accurate Measurement: Tracking Progress and Adapting

The final element of OPTIMA is Accurate measurement. Without proper measurement, you can’t know if your innovation efforts are successful.

Measurement in construction is evolving. It’s no longer just about efficiency and effectiveness gains. The industry needs to look at different metrics, considering factors like the ageing workforce and skills gaps.

 

Key Performance Indicators for Innovation

Consider measuring:

  • Adoption rates of new tools or processes
  • Impact on project timelines and budgets
  • Employee satisfaction and productivity
  • Client satisfaction

An innovative culture is inherently a learning culture. The most innovative companies are those that learn the fastest.

 

Putting It All Together: A Holistic Approach to Construction Innovation

The power of OPTIMA lies in how all elements work together. At Rogers O’Brien, the innovation roadmap is synonymous with the company roadmap. This approach ensures that innovation efforts are always aligned with overall business goals.

Implementing OPTIMA isn’t without challenges. Todd acknowledges that failure is part of the innovation process. However, he sees this as an opportunity for learning and growth.

Looking ahead, he sees great potential in reality capture technologies. He believes these tools will provide objective insights into project progress and performance over the next 5-10 years.

 

Conclusion

The OPTIMA framework offers a comprehensive approach to innovation in construction. By focusing on clear Objectives, involving the right People, setting Targeted outcomes, integrating new processes, adopting Modern tools, and ensuring Accurate measurement, companies can drive meaningful innovation.

As Todd beautifully puts it:

“We shape the geometry of everyone, teachers, doctors, lawyers, the athletes we admire on TV, they live in the geometry of our creation. So I would say stay curious to your listeners. Be curious about everything.”

This curiosity, combined with the structured approach of OPTIMA, can lead to transformative innovation in the construction industry.