“Tech Adoption Will Come All At Once” – How Haskell’s $3B Construction Giant Approaches Innovation

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“We’ve seen a lot of noise in construction tech – companies not delivering, acquisitions falling flat. But the avalanche of tech adoption is coming.” – Cutler Knupp, Director at DisruptTech

In today’s episode of Bricks & Bytes, we had an insightful conversation with Cutler Knupp from Haskell’s DisruptTech about navigating construction tech investments and innovation.

Tune in to learn about:

✅ How DisruptTech balances strategic value with investment returns in construction tech startups

✅ Why pilot programs often extend from 90 days to 12+ months before investment decisions

✅ The shift from “growth at all costs” to focus on clear paths to profitability

✅ Why construction tech adoption has been slower than expected, and what’s changing

Want to hear Cutler’s bold predictions about AI and autonomous robots on construction sites in 2025?

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Chapters

00:00 Introduction and Context Setting

07:23 Investment Strategy and Market Validation

13:09 Sourcing New Solutions and Due Diligence

18:24 Assessing Market Demand

24:08 Impact of Technology on Business Growth

30:19 Common Mistakes in Financial Projections

36:45 Investment Decisions: Purchase vs. Invest

42:27 Timing Investments and Purchases

49:26 Partnerships and Collaborations in Innovation

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