Profit Isn’t a Dirty Word! – Aligning Client-Contractor Goals from an Innovation Director

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Be The First To Hear About The Technologies Constructing Tomorrow.

“The interest of a contractor and the interest of a client are the same: I want you to finish this building to the best quality, to that date. And if I’m really smart as a client, I want you to make money too.”

In today’s episode of Bricks and Bytes, we had James Pellatt, founder of Digital Trees consultancy, sharing insights from his extensive career in real estate and construction technology.

Tune in to find out about:

✅ Why construction innovation is difficult and how bureaucracy, leadership gaps, and procurement approaches create barriers

✅ The cultural differences between US and European construction tech adoption

✅ How smart buildings should be planned from the briefing stage, not as an afterthought

✅ James’ vision for how generative AI could reduce project delivery times by 12-18 months

Listen now on Spotify to hear James discuss how he helps clients bridge the gap between traditional construction and digital transformation.

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