“Elite sales leaders don’t just hire sellers – they hire ‘pirates and romantics’ who can thrive in chaos when everything’s broken.”
In today’s episode of Bricks & Bytes, we had Scotland Foss, who helped build PlanGrid before its $1B acquisition by Autodesk. Scotland shared his proven playbook for construction tech go-to-market success from his journey across multiple ventures.
Tune in to find out about:
✅ Why product-market fit must come before hiring salespeople
✅ The power of “mutual action plans” in closing complex deals
✅ How PlanGrid’s freemium strategy created viral adoption on job sites
✅ Why unlimited user pricing models work better than per-seat in construction
✅ How a 90-second video convinced a CEO to take a 2-hour meeting
Listen now on Spotify to hear Scotland’s insights on building successful construction tech sales organizations in challenging market conditions.
